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self portrait - circa 1996


Our Sixteenth Year of Publishing J.J.'s Notebook

Dear Friends:
We learned how to use a computer largely to publish our newsletters and other information provided to our guests at the store. Prior to opening the business our collective experience was limited and specific to our previous work-life. But we knew that the community desired an info-rich experience - there were plenty of stores that peddled bird seed and bird feeders. Few offered quality products, and even fewer had knowledge to share when consumers had questions.

J.J. Cardinal's Notebook - Issue 16-1 at the printer!We set out to provide something different and a newsletter would be a key instrument to disseminate information as well as help us market the business. Through the process we have learned a great deal about nature and even more about technology: software, scanners, printers, photography and much more.

The demand for knowledge has been so great that we have created two newsletters. The four-page Notebook is published twice annually and mailed to customers upon request; our two-page Calendar is revised every few weeks and is distributed primarily in the store. However, both publications are available online, linked at our "information page" which makes it handy if you care to share a story with friends and relatives. Some articles from past editions which have broad appeal and a long shelf-life are archived on this web site.

The latest edition of J.J. Cardinal's Notebook is being printed in color, which we're really excited about and hope you enjoy it. Let us know what you think, not just about the jazzy appearance, but it's content as well. Any topic you'd like to see in future editions? Do tell.

Louise Dawson


Previous "Louise Notes" articles:

back to index of articles back to current index of "Notes From Louise"

J.J. Cardinal's Wild Bird & Nature Store ®
12830 S. Saginaw St., Grand Blanc, MI  48439  810-695-8733
09/02/08 illustrations, text & fun © J.J. Cardinal's 1992-2007
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