 Dear Friends:
A long-time customer recently confided in me that the reason I had not
seen her as regularly as in the past was because her husband was purchasing their birdseed
somewhere else. I said to her, “what if all our J.J. Cardinal customers went
somewhere else to purchase their seed?”
To soften my comment a bit, I said something about convenience. Then I
asked her directly, “is it more convenient?”
“No” she said, “he has to drive thirty minutes one
way”.
I asked her if the birdseed
was the same high quality as ours, to which she replied with a frown, that it was not, and
went on to add that because of the reduced quality they were seeing fewer birds, filling
their feeders less, she and her husband were enjoying the hobby of watching birds less,
and that today she was in to see us to get a “real” bird experience, and to talk
to people who get as excited about feeding and seeing birds as she does.
She went on to tell me that the sales clerk at the other store
couldn’t care less about the baby hummers she saw at her hummingbird
feeder last week; she knew we would all enjoy hearing about it, and was glad to see
us.
The significant part in this short story is-those little seed purchases
you make elsewhere, no matter how small, really matter to us, and in the end will matter
to you, too.
Louise Dawson
note from web-guy:
sketch above right was drawn by Louise in the early 90's -
a copy of a vintage Droll Yankee feeder
ad.
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